Technical Marketing

Technical Marketing:

Scientific credibility is one of the strongest competitive advantages a company can have in the seaweed industry. Totally Seaweed helps companies build evidence-based marketing strategies grounded in real biological data, product performance, and regulatory requirements. This ensures claims are accurate, defensible, and tailored to the expectations of high-value markets.

Health claims: Health-related statements must be scientifically supported and compliant with regulatory frameworks in different jurisdictions. The evaluation of biological data and identification of allowable claims will ensure that messaging aligns with the proven benefits of your product.
Bioactive concentration & predictability: High-value products depend on reliable concentrations of specific compounds (proteins (peptides, amino acids), pigments, polysaccharides, antioxidants, etc.). The quantification of bioactive target compounds with an understanding of variability can lead to the design of cultivation or processing strategies that improve predictability and consistency.
Market identification: Different sectors require different product attributes. Totally Seaweed can help you understand where your product fits (food, feed, biostimulant, nutraceutical, cosmeceutical) and what modifications or refinements may be needed to target the most profitable markets.
Feed | Food | Cosmetic | Nutraceutical product requirements: Each category carries strict expectations for quality, safety, performance, testing, and compliance. In order to ensure your product meets the standards required by your chosen markets, it is important to clarify specifications such as:

microbial safety
heavy metals content
moisture content
purity
bioactive content
sensory attributes
regulatory documentation

Technical Marketing:

Tissue data analysis: The analysis and interpretation of biochemical and compositional data from seaweed tissue can help to evaluate product suitability, identify strengths, diagnose issues, and provide insights for marketing, quality, and product development. This includes nutrients, minerals, amino acids, pigments, and bioactive compounds.
Certificate of analysis requirements: COAs are essential for customer confidence and regulatory compliance. Testing parameters, methodologies, and target ranges required for your product category must be developed, ensuring your COAs communicate value clearly and professionally.
Customer relations: Technical customers (ingredient buyers, formulators, manufacturers) require clear, evidence-based communication. Totally Seaweed can assist with scientific explanations, product documentation, technical sales support, and customer-facing materials that build trust.
Partner co-development of products: Collaborative development with customers or strategic partners often accelerates commercialization. Totally Seaweed supports joint development programs by providing biological expertise, experimental design, data interpretation, and technical validation, ensuring partner products succeed from concept to launch.